Inside the book
Sixteen chapters. One connected 90-day system.
The playbook moves from commercial goals and customer language through page improvements, safe technical checks and measurement, then helps you decide what to do next.
Built to be used
A reference guide with a working rhythm.
The first reading takes you through a complete cycle in order. After that, the book becomes a practical reference for individual pages, research, technical questions and monthly reviews.
Every stage is tied to a useful output: a goal sentence, access register, baseline, customer-language bank, keyword-to-page map, editing brief, controlled technical log or scorecard.
- Author
- Denny Cartwright
- Publisher
- KSJ Growth
- Edition
- 2026, first edition
- Print length
- 170 pages
- Publication
- 26 July 2026
- Paperback ISBN
- 979-8189171123
Amazon controls current prices, format availability, ratings and reviews.
Contents
The complete route, chapter by chapter.
- What SEO can and cannot do
- How Google finds and understands a website
- Set the goal and record the baseline
- Understand what customers actually search for
- Practical keyword research without an expensive toolkit
- Create the keyword-to-page map
- Improve the pages that make money
- Publish content that deserves to exist
- Build honest local visibility
- Make the website easy to navigate
- Complete the technical checks safely
- Earn authority without buying links
- Prepare for AI-assisted search without chasing myths
- Measure progress without obsessing over daily rankings
- Follow the complete 90-day DIY SEO plan
- Know when to stop doing it yourself
Six reusable appendices
Worksheets and checks you can return to.
The appendices turn the method into working documents rather than leaving the ideas on the page.
Keyword research worksheet
Keyword-to-page map
Commercial-page editing brief
Monthly SEO scorecard
Provider selection checklist
A deliberate boundary
Useful DIY with a clear point to get help.
The closing chapter separates controlled, reversible work from migrations, security incidents, widespread deindexing and other high-risk changes that deserve specialist support.
Read the Chapter 16 excerpt