Start with the business goal
Connect search activity to a useful page, a suitable customer and a worthwhile next action.
2026 edition Available now
The Small Business DIY SEO Playbook
A practical, jargon-free 90-day system for improving your website’s visibility on Google, without paying an agency every month.
Kindle, paperback and hardcover editions. Amazon shows current prices and availability.
16focused chapters
6practical appendices
90day working system
170print pages
A route through the noise
Stop guessing. Start improving the pages that can genuinely win you customers.
SEO is often sold as a mysterious monthly service. The playbook replaces that mystery with a controlled sequence of decisions, changes and evidence.
Improve what matters first
Map customer language to the right pages before publishing more content or buying more software.
Measure without pretending
Use Search Console signals, enquiry evidence and decision rules without manufacturing certainty.
The commercial chain
Rankings are a signal. Customers are the outcome.
The book separates search visibility, relevant visits, enquiries and customers so you can judge SEO in the context of the full business journey.
Read the opening excerpt
What you will build
A working SEO system, not a shelf of tactics.
Each part produces an output you can use, check and carry into the next stage.
Explore all 16 chaptersA commercially useful goal
Define who you want to reach, what they need and which action matters.
A keyword-to-page map
Give priority search themes one clear destination and expose important gaps.
Stronger commercial pages
Improve orientation, evidence, objections, structure and next actions.
Safe technical checks
Inspect discovery, indexing, mobile presentation and performance without reckless changes.
A measurement baseline
Record the starting point and use a practical monthly review rhythm.
Your next 90-day plan
Finish with priorities, ownership, evidence and a clear definition of done.
The 90-day route
One connected sequence. Twelve manageable weeks.
Find the right work
Set the goal, secure access, record the baseline and map customer language to pages.
Improve the right pages
Strengthen priority destinations, publish one useful resource and connect the journey.
Check, measure and decide
Review local, technical and authority foundations, then write the next evidence-based cycle.
From Chapter 7
“Keyword research does not improve a website. A customer cannot buy a spreadsheet.”
The value appears when the research helps you make an important page clearer, more useful and easier to act upon.
Before you choose
Straight answers about the playbook.
Who is the book written for?
Primarily owners and managers of small UK service businesses who control a relatively small website and want a responsible, plain-English route into SEO.
Do I need expensive software?
No. The system uses accessible sources such as customer language, your own website, Google Search Console and free first-party tools. Paid software can help, but it is not a requirement.
Does it promise rankings or leads?
No. The promise is a completed, defensible process: clearer priorities, better pages, safer checks and evidence for the next decision. Rankings, traffic and enquiries are not guaranteed.
Which formats are available?
The Amazon listing contains Kindle, paperback and hardcover editions. Amazon is the current source for format availability and price.
Is this only for WordPress?
No. The principles suit WordPress and other mainstream platforms. Large ecommerce catalogues, migrations, international sites and complex JavaScript applications sit outside the primary scope.